Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.
1. Updated Look and Feel
2. Reduced Tab Visibility
3. No Default Landing Page
4. New Way to Feature Content
5. Current Tab Content and Applications Become Outdated
6. Private Messages Between Brands and Users
Timeline for brands will certainly shake things up for social media marketers who seek to make an impact on Facebook. One thing is for sure though: The way content is shared and viewed within a Timeline Page is incredibly important. Brands that constantly create engaging updates and share important milestones will stay at the forefront of users’ attention. Create and rotate new apps for engagement, pin relevant and timely content, and update the feed with user-friendly dialogues to stay relevant in this new space.
Will you or your company do anything differently, right off the bat? Share your thoughts in the comments below.
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